Product
Coinbase / 2021-2023
Crypto Gifting
As more people discover crypto, they are still figuring out what to do with it. Crypto Gifting turned peer-to-peer gifting into a more legible everyday use case.
Problem
Gifting only works if it feels lightweight and self-explanatory, especially for people who are not already fluent in crypto.
Contribution
- Explored gifting as a simpler, more social money-movement behavior.
- Designed clearer framing for recipients, amount, and intent.
- Prototyped more human presentation layers around transfer setup.
Impact
- More approachable transfer framing
- Clearer recipient setup
- Better social-use narrative
