Danilo Callejas
Product

Coinbase / 2021-2023

Crypto Payroll

When people struggle with their traditional banks, Crypto Payroll lets workers take a first step into economic freedom by getting paid in up to five cryptocurrencies.

Problem

Payroll asked people to adopt a much bigger behavior than a one-off transfer, so the setup had to feel especially calm and trustworthy.

Contribution

  • Explored recurring allocation and setup flows for payroll use cases.
  • Simplified the relationship between recurring pay and asset choice.
  • Prototyped ways to make the product feel clearer at setup time.

Impact

  • Clearer recurring-pay framing
  • More understandable setup pattern
  • Stronger everyday-use story