Product
Coinbase / 2021-2023
Instant Sell
When users want to cash out directly to their bank, they cannot always do so easily. Instant Sell simplified the path from crypto to cash.
Problem
Cashing out carries higher trust demands than buying, so the path needed to get simpler without becoming opaque.
Contribution
- Simplified the sell and cash-out path around a clearer destination model.
- Reduced the amount of interface density around money movement decisions.
- Explored calmer confirmation patterns for off-ramp moments.
Impact
- Lower-friction cash-out story
- Clearer destination selection
- More direct sell experience
