Product
Coinbase / 2021-2023
Pay Tab Architecture
As new users entered the space, they needed help understanding what crypto could do for them. The Pay tab became the home for everyday transactions and new use cases.
Problem
Coinbase had useful pay behaviors, but the product still made them feel secondary to buying and holding.
Contribution
- Helped define a more coherent architectural home for pay-related actions.
- Organized money movement around clearer intent and destination models.
- Explored how structure alone could teach utility more effectively.
Impact
- Stronger utility framing
- Clearer action architecture
- More legible money-movement model
