Product
DraftKings / 2023-2024
Player Pages
Users often find it challenging to discover specific players and their available prop bets. Player Pages brought browsing and placement into one place.
Problem
Fans think in terms of players, but the product still made them hunt through markets to find the right prop.
Contribution
- Explored player-led entry points and supporting page structure.
- Organized props, signals, and context around a single athlete view.
- Used prototyping to test a more discoverable player surface.
Impact
- More direct player-led discovery
- Clearer athlete-specific context
- Better product storytelling
