MarketingWeb Design
Dropbox / 2018-2021
Paper Marketing Page
Dropbox Paper
I redesigned the Dropbox Paper marketing page to cut load time, sharpen the value story, and improve conversion.
Problem
Paper needed a faster, clearer external story that explained how the product actually worked.
Contribution
- Helped shape the page narrative and product framing for launch storytelling.
- Connected product behaviors to clearer external messaging.
- Balanced editorial clarity with product credibility.
Impact
- Load time reduced to under 3 seconds
- Up to 3% conversion lift
- Stronger external product story
