Paper Templates

Dropbox Paper

We shifted toward acquisition and activation by creating template packs and a template library designed around real user problems.

Problem

Too many people reached the editor without knowing how to start, so the product needed a more helpful and more opinionated on-ramp.

Contribution

Explored template discovery, selection, and starting states.
Designed a clearer relationship between template structure and user flexibility.
Framed templates as momentum tools rather than fixed formats.

Impact