Product
Opendoor / 2024-Present
Seller Experience
I broadened the earliest seller journey from a quick value check into a steadier experience built around readiness, trust, and clearer next steps.
Problem
A valuation alone did not move people. Sellers needed enough context and reassurance to understand their options before they were ready to act.
Contribution
- Shaped the end-to-end seller journey from first signal through guided action.
- Clarified trust-building moments around readiness, pricing, and support.
- Used prototyping to test calmer ways into higher-stakes decisions.
Impact
- Expanded the value story beyond an estimate
- Clearer bridge from curiosity to action
- More trust-building seller path
