Danilo Callejas
Archive
CV

Seaport District / 2017

Garden Bar

Turn a seasonal bar and summer event program into a place-specific campaign rooted in the Seaport District.

Branding & IdentityMarketingArt Direction
Garden Bar campaign landing page.

Summer Garden Bar partnered with Chase to promote one of New York City's most historic neighborhoods, the Seaport District. The Garden Bar celebrated people, history, and culture, and along with the summer concert series the events resulted in 200k visitors, 150 digital impressions, and a lot of smiles.

Garden Bar campaign layout.
Garden Bar second campaign layout.
Garden Bar wide campaign detail.
Garden Bar event detail layout.
Garden Bar campaign surface.