Opendoor

I broadened the earliest seller journey from a quick value check into a steadier experience built around readiness, trust, and clearer next steps.

The product became more useful earlier, before a seller was ready to fully commit.

Most homeowners want to know what their home is worth, but other tools stop there. Home Insights paired value with market context so curiosity could turn into confidence.

Value only becomes useful when people can read it well enough to make a decision.

Even with strong digital tools, sellers still want human guidance. I designed the agent-led offers workflow so pricing, assessment, options, and follow-through lived in one clearer system.

It treated the human side of the product with the same rigor as the customer-facing side.